-
For women with bigger plans
For women building established service-based businesses
Build the business. Bank the money.
Enjoy the life.
You can make serious money, be fully yourself and still have a life outside your business. I help women build smarter sales strategies and systems so revenue doesn’t rely on remembering to follow up at 10.43pm or pulling another miracle out of your arse.
Ready to stop winging it and start building properly?
18
businesses started
8
businesses sold
$27M
revenue generated
100+
hundreds employed
Let’s be honest
Sales should not
feel like a lucky dip.
If revenue still depends on referrals, your availability or whether you remembered to follow up, you don’t need to work harder. You need a better sales system.
Sales is a skill. And when you know what to say, when to say it and what happens next, you create more control over your revenue without becoming chained to your business.
Successful AF doesn’t mean busy AF.
[start with the sales driver]
For women building something big.
The receipts matter
Business advice with actual business receipts.
I’m not teaching business from the sidelines. I’ve built businesses with staff, operations, commercial pressure and bills that did not give a shit about my mindset that day.
-
18 businesses started.
-
8 businesses sold.
-
$27M in revenue generated.
Plus a business degree, financial planning qualification and training and assessment certification.
Featured in: The Daily Telegraph, Australian Financial Review, Broadsheet, Business News Australia, NBN, HER Canberra, Newcastle Herald, Canberra Times + more.
MEET RICH
BITCH BOOTCAMP
A self-paced business course for established service-based business owners who are done hoping revenue will sort itself out.
Build stronger sales strategy, better systems and a business with more room to grow — through practical video modules and worksheets you can actually use.
[Join Rich Bitch Bootcamp]
WHAT'S INSIDE
- 28 self-paced video lessons: over 3 hours of straight-talking teaching across 7 modules. No fluff, no filler.
- The Rich Bitch Bootcamp workbook: this is where the real work happens. Roughly 20-35 hours of exercises that turn each lesson into decisions for your actual business.
- 7 modules that build on each other: Build the Business You Actually Want, Make the Business Make Sense, Get People to Know You Exist, Learn How to Sell, Keep the Customers You Worked So Hard to Get, Build a Business That Doesn’t Need You for Everything, Scale the Right Thing
- Immediate access: start the minute you join. No waiting for a launch date.
- 12 months’ access: come back to the lessons as your business changes and grows.
- Your pace, your business: best worked through over 6 to 8 weeks so you can put it into practice as you go.
THIS IS FOR YOU IF
- You’re already in business and past the “is this idea viable?” stage, and now you want to grow it with intention.
- You’ve hit a ceiling and know the next level needs different thinking, not just more hustle.
- You’re tired of making big decisions alone and want a trusted room to pressure-test ideas.
- You value honest feedback over cheerleading, and you’re ready to hear what you might be missing.
- You want accountability that actually sticks: clear goals, regular check-ins, and people who notice when you go quiet.
- You’re generous with what you know and keen to contribute to others’ wins, not just your own.
- You learn best through real conversations with peers who get it, rather than another online course.
- You’re ready to commit your time, show up consistently, and do the work between sessions.
THIS IS NOT FOR YOUR IF
- You’re looking for a quick fix or a done-for-you solution.
- You want to take more than you give.
- You’re not ready to make changes based on what you learn.
Choose your level of support
Rich Bitch
Bootcamp
Build stronger sales strategy, better systems and a business with more room to grow.
1:1 Strategy
Sessions
90 focused minutes with me to get clear on what’s happening, what needs to change and what comes next.
Mastermind
Groups
Bigger conversations, sharper thinking and growth-minded women in the room.
Invite-Only
Events
Private rooms, conversations and opportunities for women building big things.
not ready for a bootcamp? start here
Make sales feel a whole lot less ick
The Sales Driver is my self-paced training designed to help you get clearer on what to say, move past the awkwardness and start treating sales like the learnable skill it is. A few hours. Practical videos and worksheets. Zero awkward blind-date energy.
Self-paced | 12 months’ access
[GET THE SALES DRIVER]
I’ve built the business. Now I help women build theirs.
I turned one Pilates studio into a multi-million-dollar, nine-location franchise, built a teacher-training business designed to operate without me and learned a hell of a lot about what actually makes a business grow.
Now I help established women in business create stronger sales, smarter systems and more freedom - without building a business they secretly hate running.
Because the goal isn’t just more revenue. It’s more money in the bank and more life outside the business.
[more about allana]For women building something big.
The receipts keep coming.
“I thought I needed more leads. Turns out I needed to stop losing the ones I already had. Tightening up our sales process changed everything and we’re now closing consistently without me being involved in every single conversation.”
Jess, Service-Based Founder
“Allana has been such a valuable mentor to us... She looks at business from every angle, from sales and marketing to team, numbers and growth and her advice always feels practical and specific rather than one size fits all. I also love her passion and energy for business. She genuinely gets excited about ideas, growth and helping people improve. We've really valued having Allana in our corner and would happily recommend her to other business owners.”
Ash,
Business Owner
“I just wanted to send you a message because I genuinely don't think you realise how much you've helped me. I've learnt SO much from you. You've Helped me more than you know, and I really appreciate it. ”
Lashae,
Business Owner
“I told Allana I wanted brutal honesty, not someone to tell me what I wanted to hear. She gave me simple, realistic goals, held me accountable, and pushed me outside my comfort zone. What surprised me most was how much those simple changes shifted the trajectory of our business. Since working with Allana: +929 new followers, 67.9% follower growth, 9,617 profile visits, 30 new members and $5,9993 in our first week of trading. Sometimes you don't need someone to completely change your business. You just need someone with the experience to tell you what you're doing wrong.”
Chloe,
Business Owner
For women building something big.
See you on the rich side x
Your business should fund your life. not consume it.
You don’t need to become louder, pushier or spend your life doing every bloody job yourself. I teach practical sales skills, stronger systems and smarter strategy so you can build momentum without sacrificing everything outside your business. There’s room for big goals, money, family, fun, intuition and the occasional woo-woo moment. But belief alone won’t bank the money.
[get into the rich bitch bootcamp]
